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Music for
Grown-Ups Newsletter
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25/10/2007 Hype and over-hype
All music – performances and recordings – is subject to hype. The musician’s management and record label need to catch your attention, in a very crowded marketplace. I have no problem there: music is business, as well as art. Occasionally, you’re on the receiving end of heavier than normal hype – when someone’s trying especially hard to get your attention. The clue is that you’ve never heard of a musician on Monday, but by Friday s/he seems like an old family friend. Occasionally the newly launched talent makes it to your list of favourites; mostly they don’t. Though I’m a dedicated follower of opera, and a regular attender at London’s Royal Opera House, I was mystified when a new-to-me soprano called Kate Royal suddenly seemed to be everywhere in my musicscape. Someone, somewhere was working hard to try make her into a household name. She might well be a talented performer, but the hype made me wary. It had the opposite of the desired effect. There are dozens of female singers I’ll be exploring first. Too much hype can frighten off more sensitive souls. Gerry Smith
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