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10/05/2004 A bad day at the opera
Yesterday's paper carried an ad extolling the success of London's new Savoy Opera, launched a few weeks ago to attract new middlebrow West End theatre audiences to cut-price opera. The ad was printed well before the company announced on Friday that, once its current run - Barber of Seville and Marriage of Figaro - finishes, there will be no further productions. Despite having attracted some great press, the Savoy venture seems to have failed to attract the crossover audience it coveted. It can't have been helped by the simultaneous re-opening of the English National Opera, a few streets away, which targets a fairly similar audience. The Savoy Opera experience confirms that unsubsidised opera is not commercially viable in London. Pity. Great pity. Whether ENO itself, heavily subsidised from the public purse, has a healthy future is anyone's guess. Personally, I don't see the point of it: translating opera from Italian, French or German, for productions in English, the house's raison d'etre, seems, er, stupido to me.
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