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14/04/2004 Mozart tops classics poll (again)
I don't much like Classic FM. Too middlebrow. Too middle-aged. Too predictable. Too smug. And the station's top 20 chart is a weekly reminder of all that I loathe in classical music - heavily-promoted teenage prodigies and second-rank performers, compilation albums, smooth, inoffensive crossover bilge, and idiosyncratic "hits" by composers who disappear as quickly as they emerge. I much prefer BBC Radio 3. But you've got to hand it to Classic FM. They've developed a range of products - radio station, magazine, TV station - which have found and serve well a substantial market at the popular end of the classical spectrum - Classics-Lite, if you like. The station is keenly aware of the importance of audience participation and the need to make the music easily accessible to people who are not (yet) classical music buffs. Its annual Easter listener poll is an excellent guide to the tastes of classic-lite fans. Last weekend's countdown confirmed Mozart as the top composer, with 20 entries in the top 300, followed closely by Beethoven, with Tchaikovsky and JS Bach some way behind. Mozart's continued dominance underlines his great strength - he is the one composer who is equally massive in both popular and critical appeal. That Bach is fourth, behind a relative lightweight like Tchaikovsky, tells you a lot about the Classic FM poll voters. Fascinating poll. Not my taste, but a praiseworthy radio station. Full poll results: www.classicfm.com Gerry Smith
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